The Gold Key SS19 – Private Poolside Presentation in Milan

To mark the launch of its Spring/Summer 2019 collection, The Gold Key hosted an exclusive soirée in the heart of Milan—set in an ultra-private luxury apartment complete with a stunning rooftop pool. A hidden gem above the city skyline, the location was the perfect reflection of the brand’s ethos: refined, seductive, and unapologetically sophisticated.

Guests were welcomed into an intimate, yet electrifying atmosphere where fashion, music, and summer allure collided. The shimmering turquoise of the pool, mirrored by golden sunset tones, set the scene for a memorable unveiling of the new swimwear line—designed for bold, empowered women who make elegance their signature.

The evening attracted some of Italy’s most talked-about artists and creatives, including chart-topping singer Irama, rising star Biondo, and the magnetic Roshelle. Their presence underscored the brand’s deep connection with contemporary culture and its growing influence across music, fashion, and youth lifestyle.

The Gold Key SS19 pieces glowed under the soft Milanese light, worn by models who floated between indoor lounges and the poolside terrace—embodying the brand’s signature sensuality and effortless glamour.

As night fell and the party intensified, the celebration turned into a true Milanese midsummer dream—exclusive, radiant, and unforgettable.

Anastasia (Influencer)

Roshelle (Singer)

Perla (Model)

Irama (Singer)

Lucette (Model)

Alessandro Benvenuti (Influencer)

Irama & Biondo (Singers)

Roshelle (Singer) & Kristina (Designer)

Perla , Lucette , Anastasia

Kristina , Alessandro

Letality (Influencer)